Blog - Wirral Sensory Services - Making sense of research

Online Research

Posted on 11th November 2016 in Blog

Online research is a valuable research method when identifying and exploring concept development or brand awareness.

Through the use of visual representations of new product packaging for example, you can identify if consumers like the mock-up, their general opinions and ways to which it can be improved. You can also gain feedback on ideas through the use of a concept description; this describes to the consumer your intention for a product or a product improvement and you can thus gain their feedback.

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Children’s Research

Posted on 19th September 2016 in Blog

Children’s Testing in Relation to Food

We are living in a competitive and fast-paced world where food manufactures are striving hard to stand out amongst the crowd. Companies that aim at enhancing their products quality are likely to gain more customers’ and improve satisfaction. The products may range from food, toiletries, beverages, apparels, household products etc.

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Product Benchmarking – All You Need to Know

Posted on 26th July 2016 in Blog

Food market research is a wide technical area that requires expertise in both qualitative and quantitative techniques. It includes processes such as product testing, consumer testing, product analysis, taste testing, consumer panelling etc. Another key aspect is product benchmarking and this article is all about it. Let’s take a look at what it is, what the process involves and its types:

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The power of focus group studies: helping you hone your products

Posted on 10th January 2016 in Blog

Whether you are a startup company or an established global brand, focus group studies can be an extremely powerful marketing tool. Used to gather rich data, focus groups can help companies to enhance their marketing strategies by acquiring feedback about their products. As well as helping to optimise products, the research gathered can be used to increase customer satisfaction and generate more profits. Let’s take a closer look at what focus groups are and how they can help you hone your products.

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Wirral Sensory Services - Making sense of research