Central Location Testing

Central Location Tests (CLTs) are carried out at our testing facilities located in Wirral and Watford, in a controlled and scientific environment. This type of research ensures that the consumers receive identical samples (homogeneous sampling) and is ideally suited to comparing development products with an existing range, benchmarking and product optimisation.

Our custom designed premises include testing booths and fully equipped kitchens. We also have state-of the-art software integrated into each booth that allows for more accurate responses, as well as enabling us to provide detailed reports to our clients within 48 hours.

Feedback from our consumer research provides actionable information that can be used in several different ways. Some examples are:

Product Development

Our research techniques are designed to assist product development and highlight any potential areas of improvement your product may require in order to gain advantage over your competitors.

Ingredient Analysis

Our consumer research can reveal whether changes in ingredients are noticed by typical consumers, for example, reduction in expensive ingredients, or compliance with salt/fat regulations.

Gain Supermarket Listing

Our independent reports, highlighting the strengths of your products, can improve the chances of your products gaining supermarket listings.

Packaging Designs

Consumer feedback can promote design enhancement, to give your products maximum impact when displayed on shelf.