Children's Research - Wirral Sensory Services - Making sense of research

Children’s Research

Posted on 19th September 2016 in Blog

Children’s Testing in Relation to Food

We are living in a competitive and fast-paced world where food manufactures are striving hard to stand out amongst the crowd. Companies that aim at enhancing their products quality are likely to gain more customers’ and improve satisfaction. The products may range from food, toiletries, beverages, apparels, household products etc.

People are very much concerned when it comes to food. They tend to choose food products that are not only good in taste but are also healthy and nutritious. Being a business owner, you need to implement various strategies to improve the quality of your products. Moreover, it is important to analyse your competitors’ products as well. This is an effective method to know whether there is a room for improvement.

Doing in-depth research is important. The research can be conducted with adults or children. However, the methodologies vary with the age group.

Research with children is usually home-based. Families, playgroups and schools play an important role in helping you test your products with children. Simple steps are followed when it comes to children’s testing in relation to food. Let it be a biscuit, sweets or a new breakfast cereal, a child would be completely honest in telling you about your products’ quality. It is easiest to test food on children that are old enough to provide a review about the food they are eating.

 

The Methodology

Testing food and drink products on children is usually carried out at home with the help of a parent or guardian. Instead of using an 11-point hedonic scale, the use of graphical illustrations are used which makes the questionnaire more child-friendly. A smiley face for example basically means they like the product. If testing on older children, generally, a normally hedonic scale can be used.

The parent or guardian can guide the child through the questionnaire whilst also giving them the product(s) in their normal routine.

 

The Results

Once the child completes the questionnaires, the data is then collated and analysed. This allows the researcher to explore if there are any significant differences between the products tested and to find out which product is preferred overall.

 

About Wirral Sensory Services

We, at Wirral Sensory Services, have been offering product testing services for over 20 years. We are a team of professionals that aim at helping our clients’ improve their products and consequently increase sales.

Whether you are running a small size business or have an established brand, we are always there to elevate your business. Our research methods are reliable and tested. With approx. two decades of experience, we have gained a lot of expertise in delivering the best research services to our clients.

We help our clients in improving their products and enhancing customer satisfaction. Whether you want to test your product against the competition or launch a new product.

We also specialise in conducting product optimization, acceptance testing, focus group studies, branding and online research.

We always ensure deadlines are met and you can rest assured that you will get a professional service at an a affordable price. You can easily get in touch with the team via phone or email.

Wirral Sensory Services - Making sense of research