Fragrance plays an integral part in determining consumer acceptability of a product. Perfumes play many roles; masking unpleasant base odours, providing hedonically pleasing fragrances, and perhaps most important of all, reinforcing brand image and positioning. Therefore perfume selection is an essential part of product development.
The number of possible fragrance notes is virtually infinite. Therefore selecting the most suitable for your products can be difficult at best. Traditionally there has been a degree of guesswork involved in perfume selection, however it is possible to choose the most suitable perfume based on statistically sound, scientific data. Our specialist mapping expertise enables us to define and select the best fragrance for your product.
A multinational manufacturer of household products wanted to develop a new fragrance for a detergent liquid that delivered a winning performance against competition across the wash cycle, with particular reference to changes in the fragrance note.
A fragrance profiling exercise was conducted using a panel of 16 trained assessors. A descriptor generating session identified 25 olfactory descriptors that the assessors used to measure perfume quality (note) of 12 perfumes in the neat product, on damp fabric and on dry fabric.
Fragrance profiles were generated for each product at each stage of the wash cycle. Multivariate mapping was used to compare and contrast the fragrances. Changes in fragrance profile across the wash cycle were identified.
The results from this research were used by the client to shape the next fragrance brief for their detergent liquids in the UK and also to provide key insights for future fragrance development.