Diane Smith joined Wirral Sensory Services in 2010 and is now a full time Accounts Manager. Previously, Diane worked as a mortgage underwriter for Halifax Building Society.
Her roles in WSS include liaising with all members of staff (chefs, servers, panel operators, recruiters and inputters), ensuring the recruitment criteria for each research project are met as well as the continuous improvement of the panellist database.
Diane is also responsible for recruitment of new panellists to the database. This can be as simple as advertising the taste sessions within the local communities to a full recruitment drive including in store recruitment and press advertisements.